Facebook remains the highest social traffic source, presenting an opportunity to increase Bechtel’s LinkedIn presence through targeted organic and paid efforts.
Key pages are seeing strong interaction rates, with 5 events per homepage view (previously 3), 4 events per careers page view (previously 2).
Scrolling behavior is the highest form of engagement and bounce rate has improved, dropping from 34.8% to 30.6%, indicating that users are engaging with Bechtel’s content and exploring more of the site than before.
/careers
17,723
Views
8,644
Active Users
2.05
Sessions
41s
Time on Site
85,469
Events
/ (Homepage)
11,688
Views
7,054
Active Users
1.65
Sessions
31s
Time on Site
53,095
Events
/Contact
1,764
Views
1,324
Active Users
1.33
Sessions
1m 11s
Time on Site
10,156
Events
/projects
1,414
Views
1,044
Active Users
1.35
Sessions
40s
Time on Site
6,269
Events
/people
634
Views
455
Active Users
1.39
Sessions
1m 06s
Time on Site
3,381
Events