We have seen strong engagement from users since website launch, including increased interactions on key pages, increased time on site, and elevated levels of scrolling.
The increased visibility of ancillary pages (e.g., Careers and Contact) suggests improved site navigation.
There was a 129% traffic spike on public launch day, followed by steady performance, suggesting an organic network that Bechtel can further activate.
Amplify high-priority pages such as featured projects or thought leadership content through paid and organic LinkedIn ads.
Given the strong Careers page engagement, tailor Bechtel's content and communications strategy to attract top talent.
Maintain streamlined site navigation as the website evolves to encourage continued high engagement and site exploration by users.
Total Page Views
102,000
/ NO BM
Total Website Visitors
28,000
/ NO BM
Total Website Events
492,000
/ NO BM
Average Bounce Rate
30.6%
/ 34.8% BM
30.6%
Average Time on Site
1m 02s
/ 48s BM
1:02m
35,149
Visitors
110,623
Page Views
8,133
Desktop: 49.2%
86
Tablet: 0.5%
8,290
Mobile: 50.2%