Improved Engagement
Bounce rate continued to decrease and time on site remained higher than our benchmark, indicating that visitors are staying longer and interacting more with the content.
The number of events per session were nearly as high as our benchmark, even with fewer sessions, suggesting that the users who are visiting are more engaged.
Top Pages & Audience Acquisition
The Careers page has remained the most visited page, reinforcing Bechtel’s strong pull for prospective talent.
Increased traffic from referral and organic social channels, including Facebook and Careers4, indicate high engagement due to career campaign.
Chile emerged as a top traffic country, possibly tied to international hiring efforts or project activity.
The Suppliers page appeared as a top-visited page, potentially due to efforts to recruit suppliers for new or ongoing projects.
/careers
65,018
Views
28,129
Active Users
3.86
Sessions
1m 32s
Time on Site
311,366
Events
/ (Homepage)
41,264
Views
22,619
Active Users
1.82
Sessions
31s
Time on Site
182,912
Events
/Contact
6,379
Views
4,508
Active Users
1.42
Sessions
1m 13s
Time on Site
36,084
Events
/projects
4,934
Views
3,547
Active Users
1.39
Sessions
43s
Time on Site
21,676
Events
/Supplier
2,643
Views
1,365
Active Users
1.94
Sessions
40s
Time on Site
15,422
Events