User Quality Over Quantity: Users have continued to demonstrate deeper engagement with the site. A lower bounce rate and higher time on site signal more meaningful visits.
Career Interest Persists: The Careers page continues to dominate in pageviews and session depth, reaffirming the site's appeal to job seekers. Social and referral traffic jumps may reflect targeted recruitment efforts.
Link-driven Engagement: Acquisition sources and user behavior indicate that site visits are often prompted by external links—whether through social media or referral websites. When directed to the site, key audiences demonstrate strong engagement.
US-Share Increase: Share of US based Visitors has increased by +10%, which may signify that the drop in Visitors and Views is caused by filtering out foreign bot traffic with improved analytics setup.
Employee-focused Content: Use this momentum to expand career-related storytelling—highlight employee experiences, career paths, and job opportunities. Consider localized content for regions like Chile that are showing traction.
Build Referral and Social Campaigns: With increased visits from referral and social channels, Bechtel should test and scale targeted campaigns—particularly on LinkedIn—to maintain this growth and drive quality traffic.
Strengthen the Supplier Pathway: Review the Supplier page's UX and content to ensure that information is easy to find, up to date, and aligned with what suppliers or partners need to take action.
Total Page Views
207,253
/ 333K BM
207.2K
Total Website Visitors
54,000
/ 80K BM
54K
Total Website Events
982,000
/ 1M BM
982K
Average Bounce Rate
28.7%
/ 34.8% BM
28.7%
Average Time on Site
57s
/ 48s BM
57s
Benchmark Methodology: Benchmarks are calculated using a monthly average of the year proceeding the website launch, filtering out jobs website data.
73,642
Visitors
207,213
Page Views
25,386
Desktop: 47%
306
Tablet: 0.6%
28,303
Mobile: 52.4%