Careers and Homepage Are High-Traffic Hubs: User flow shows a large portion of visitors are either landing on or passing through Careers and the Homepage. These should remain optimized for clarity and action, especially on mobile where bounce risk is higher.
Direct Traffic Is Driving First-Touch Entry: A growing share of sessions begin via direct traffic, likely from bookmarked URLs or internal comms. This highlights the importance of ensuring landing pages are always up to date and compelling enough to retain repeat or internal visitors.
Resurgence in Engagement with Projects Page: The Projects page reclaimed its position as a leading destination, overtaking Search. To capitalize on this momentum, consider elevating project updates more prominently on the homepage and sharing links via social channels like LinkedIn to continue driving traffic.
/careers
57,332
Views
29,822
Active Users
1.92
Sessions
42s
Time on Site
277,009
Events
/ (Homepage)
31,849
Views
24,271
Active Users
1.31
Sessions
27s
Time on Site
178,045
Events
/Contact
7,224
Views
5,407
Active Users
1.34
Sessions
1m 10s
Time on Site
44,890
Events
/Projects
5,028
Views
3,982
Active Users
1.26
Sessions
42s
Time on Site
25,342
Events
/Suppliers
3,652
Views
2,189
Active Users
1.67
Sessions
42s
Time on Site
24,992
Events