Engagement Volume Up, But Quality Slightly Down: July saw a rise in visitors, sessions, and total events, holding overall traffic volume steady. However, there was a noticeable increase in bounce rate and a drop in time on site, suggesting some new visitors were less engaged. This may indicate a rise in low-intent or incidental visits.
Shift Toward Direct & Domestic Traffic: Direct traffic increased significantly, with small gains in paid and email-driven sessions. SharePoint dropped off as a top referrer. Meanwhile, U.S.-based visits rose sharply, now dominating the audience more than in previous months.
Shift in Popular Content & Locations: The Project page took the Search page's spot as a most-visited page. Geographically, the UK replaced Peru in the top countries, and Ashburn and San Jose emerged as top U.S. cities—replacing previous standouts Chicago and Port Arthur.
Improve Time-on-Site Through Content Optimization: To reduce bounce and keep users engaged longer, ensure page content is engaging and easily navigable, and encourages further exploration across the website.
Track and Leverage Regional Activity Spikes: The appearance ofthe UK, Ashburn, and San Jose suggests regional interest or campaigns (possibly hiring). Consider geo-targeted content or internal promotion aligned to those areas to sustain interest and boost conversions.
Leverage Search Traffic: Although Search is no longer a top destination, since it has appeared multiple times, consider reviewing the search process and UX to help ensure users are finding what they are looking for. Use the search queries to assess content users are most-interested in.
Total Page Views
184,000
/ 333K BM
184K
Unique Website Visitors
62,000
/ 80K BM
62K
Total Website Events
992,000
/ 1M BM
992K
Average Bounce Rate
36.3%
/ 34.8% BM
36.3%
Average Time on Site
49s
/ 48s BM
49s
Benchmark Methodology: Benchmarks are calculated using a monthly average of the year proceeding the website launch, filtering out jobs website data.
62,000
Visitors
184,000
Page Views
30,539
Desktop: 49.6%
331
Tablet: 0.5
%
30,761
Mobile: 49.9%