Overall Growth & Higher Engagement Volume: Views, visitors, and total events all increased in August, and bounce rate improved slightly from July, though it remains above the historically low rates seen earlier in the year—suggesting room for improvement in keeping users engaged deeper into the site.
Traffic Composition Shifts: While search remains the greatest traffic source, the proportion of direct traffic rose. Additionally, the proportion of traffic driven from Facebook increased, and the supplier portal overtook LinkedIn as a top source link—potentially reflecting internal engagement spikes.
Consistent Content Interests with Localized Shifts: The same five pages (Homepage, Careers, Contact, Suppliers, Projects) remain the most visited, showing stable user behavior patterns. However, Houston overtook Dallas as the top city, and Chile surpassed the UK among international audiences.
Prioritize Content Depth on High-Traffic Pages: With the bounce rate still higher than earlier months, consider enhancing sticky content on high-traffic pages like Careers and Projects—adding videos or engaging creative content to keep users engaged longer.
Optimize Website Strategy for Stakeholder Outreach: Connect with Bechtel's internal teams to understand their outreach and communication efforts to improve the pages they are driving audiences to.
Target Communications to Emerging Regions: Given the consistent geographies month after month, dig deeper into those audiences and understand the content they are engaging with. Consider spotlighting content or launching targeted campaigns toward these regions to capitalize on interest and reinforce brand visibility
Total Page Views
188,000
/ 333K BM
188K
Unique Website Visitors
63,000
/ 80K BM
63K
Total Website Events
1.1M
/ 1M BM
1.1M
Average Bounce Rate
35.7%
/ 34.8% BM
35.7%
Average Time on Site
46s
/ 48s BM
46s
Benchmark Methodology: Benchmarks are calculated using a monthly average of the year proceeding the website launch, filtering out jobs website data.
62,000
Visitors
184,000
Page Views
30,783
Desktop: 48.9%
348
Tablet: 0.6%
%
31,869
Mobile: 50.6%