Consistent Performance with Slight Variations: Website engagement in April remained largely stable compared to March. While there was a minor increase in bounce rate and a slight decrease in average time on site, both metrics continue to outperform benchmarks from the previous version of the site—indicating ongoing success with the new design and structure.
Traffic Sources & User Behavior Remained Steady: User acquisition patterns closely mirrored those from March. Direct traffic dipped slightly, while there were modest increases in organic search, referrals, and organic social. Notably, 85 users arrived via paid media—likely driven by a LinkedIn ad campaign based on the increase in LinkedIn as a traffic source—suggesting targeted paid efforts contributed to incremental traffic growth.
Page-Level Trends Highlight Shifts in Engagement: The Careers page remained the most-visited on the site, though it saw fewer active users, sessions, and time on site despite generating a similar number of events. The Contact and Suppliers pages experienced higher engagement this month, reflecting growing user interest in outreach and partnership opportunities.
Enhance Key Landing Pages with Richer Content: Focus on the Careers and Contact pages by integrating video, clearer calls-to-action, or employee spotlights to better retain users and drive deeper exploration. These high-traffic pages represent critical conversion points and should deliver an engaging experience.
Expand High-Performing Paid & Organic Campaigns: Take advantage of the the LinkedIn traffic boost by running more strategically-targeted paid campaigns—particularly those that highlight career opportunities or Bechtel’s global impact. Ensure these campaigns are supported by landing pages tailored to the user intent.
Introduce Behavioral Nudges Across Priority Pages: Use subtle on-page cues like inline content recommendations or callouts to related projects or press to keep users exploring the site longer. A/B testing on these elements can help refine what best drives interaction without interrupting the user journey.
Total Page Views
212,000
/ 333K BM
212K
Unique Website Visitors
56,000
/ 80K BM
56K
Total Website Events
996,000
/ 1M BM
996K
Average Bounce Rate
32.3%
/ 34.8% BM
32.3%
Average Time on Site
52s
/ 48s BM
52s
Benchmark Methodology: Benchmarks are calculated using a monthly average of the year proceeding the website launch, filtering out jobs website data.
65,000
Visitors
Page Views
25,087
Desktop: 45.4%
316
Tablet: 0.6%
29,878
Mobile: 54.0%