Consistent Reach, but Mixed Engagement Quality: September saw slight increases in both views and visitors, suggesting continued visibility and steady interest. However, engagement quality declined: events dropped, and the bounce rate rose, even as time on site remained flat.
Users Find the Site Organically: While paid and referral sources increased slightly, they still account for less than 1% of traffic. There’s no clear evidence of increased traffic from the ongoing paid social efforts or the Punchbowl email campaign.
Geographic & Behavioral Trends Remain Stable: The same top countries and U.S. cities persisted, with minor shifts. Core site behaviors remain steady — the same core pages continue to lead, though time spent on the Projects page decreased while engagement on the Homepage and Careers page increased.
Revisit Paid Strategy: Given minimal return from recent paid campaign efforts, revisit targeting, creative, and landing page alignment. Paid efforts should connect directly to measurable objectives (e.g., homepage visits, career page engagement, supplier engagement) to demonstrate ROI.
Deepen Engagement on High-Traffic Pages: With bounce rates creeping up, enhance high-traffic pages (Homepage, Careers, Projects) through stronger calls-to-action, embedded video, or cross-linking to related content. These tactics encourage users to spend more time on site and explore Bechtel’s story more deeply.
Strengthen Event Tracking to Evaluate Campaign Performance: Expand and refine event tagging, especially for paid and referral traffic. Better attribution will help isolate which channels and campaigns actually drive valuable engagement, not just clicks or visits.
Total Page Views
194,000
/ 333K BM
194K
Unique Website Visitors
63,000
/ 80K BM
65K
Total Website Events
1M
/ 1M BM
1.1M
Average Bounce Rate
38.3%
/ 34.8% BM
38.3%
Average Time on Site
46s
/ 48s BM
46s
Benchmark Methodology: Benchmarks are calculated using a monthly average of the year proceeding the website launch, filtering out jobs website data.
63,000
Visitors
194,000
Page Views
32,007
Desktop: 49.3%
333
Tablet: 0.5%
%
32,557
Mobile: 50.2%