Most Visitors Since Launch: October saw the highest number of visitors since launch, with an 18.5% increase compared to September. This increased engagement was steady week after week, potentially partially driven by the launch and promotion of the 2024 Impact Report.
Time on Site Bounces Back: After two months of lower session duration, time on site rose in October—pointing to more meaningful engagement. As with the visitor increase, this may be partially attributed to the Impact Report launch.
Device & Traffic Source Shifts: For only the second time since launch, desktop overtook mobile as the primary device used. While organic search remains the top traffic driver, the share of direct and referral traffic grew slightly, mirrored by increased traffic from platforms like LinkedIn, careers4, and the Bechtel Guest Login page.
Promote High-Value Content: Continue leveraging flagship content and key publishing moments, like the Impact Report, to drive quality traffic. Plan for a consistent cadence of content releases or refreshes that elevate Bechtel’s brand story.
Double Down on Cross-Channel Distribution: Use external platforms, such as social media and employee portals—to direct audiences to priority pages on Bechtel.com. Expand UTM-tagged campaign content to improve trackability and better evaluate performance across channels.
Optimize Top Pages for Deeper Engagement: With consistent traffic to pages like Careers and Projects, there’s an opportunity to increase time on site and conversion actions. Test refreshed CTAs, content modules, or interactive elements that help guide users to additional high-value content or next steps.
Total Page Views
200,000
/ 333K BM
200K
Unique Website Visitors
77,000
/ 80K BM
77K
Total Website Events
1.1M
/ 1M BM
1.1M
Average Bounce Rate
38.9%
/ 34.8% BM
38.9%
Average Time on Site
49s
/ 48s BM
49s
Benchmark Methodology: Benchmarks are calculated using a monthly average of the year proceeding the website launch, filtering out jobs website data.
77,000
Visitors
200,000
Page Views
39,256
Desktop: 51.1%
487
Tablet: 0.6%
%
37,099
Mobile: 48.7%