Drop in Traffic from October High: November saw a significant drop in visitors and pages views compared to October. Visitors and Views noticeably dropped during the week of the Thanksgiving holiday.
Lower Social Traffic: Traffic from both LinkedIn and Facebook continues to remain low compared to previous months. Facebook traffic is notably half of its high at 4,600 in September.
Lower US and Careers Traffic: While some pages saw increases in traffic in November, including the homepage, Careers traffic was noticeably lower. In terms of country performance, US traffic also saw a lower share compared to previous months.
Campaign Approach: Consider targeting improvements of key page performance through targeted social campaigns and measuring results. For example, launching a Project page series and measuring improvements can support improved social tactics.
Holiday Content Freezes: Traffic saw a decrease during holidays in the US; consider freezes for high value content during key global holidays to avoid core audiences missing Bechtel releases.
Optimize Top Pages for Deeper Engagement: With consistent traffic to pages like Careers and Projects, there’s an opportunity to increase time on site and conversion actions. Test refreshed CTAs, content modules, or interactive elements that help guide users to additional high-value content or next steps.
Total Page Views
182,000
/ 333K BM
182K
Unique Website Visitors
64,000
/ 80K BM
64K
Total Website Events
946,000
/ 1M BM
946k
Average Bounce Rate
37.8%
/ 34.8% BM
37.8%
Average Time on Site
47s
/ 48s BM
47s
Benchmark Methodology: Benchmarks are calculated using a monthly average of the year proceeding the website launch, filtering out jobs website data.
64,000
Visitors
182,000
Page Views
34,596
Desktop: 54.4%
359
Tablet: 0.6%
%
28,633
Mobile: 45%