While overall views, visitors, and events declined compared to May, engagement quality remained strong. The bounce rate held steady at a low 31.1%, and average time on site increased to 53 seconds—indicating that those who visited were more engaged.
The device trend reversed to the pattern we've seen previously: desktop use dropped while mobile regained majority share. Traffic sources remained consistent month-over-month, with a drop in LinkedIn referral traffic and a noticeable uptick in SharePoint as a source link—suggesting a shift in how users are being directed to the site internally or via partners.
The Careers page continued to lead in visits, but increased engagement emerged on the Search and Suppliers pages. Meanwhile, the UK dropped off the top countries list, replaced by Chile—possibly tied to a regional hiring effort or campaign.
With mobile outpacing desktop, prioritize optimization of key pages—especially Careers and Contact—for mobile usability speed to maximize engagement and reduce potential friction.
Given the rise in SharePoint-driven visits, consider creating targeted internal content or announcements that link directly to timely site updates or priority pages (e.g., hiring initiatives, new project or employee spotlights).
With “Search” emerging as a top-used page, consider a deeper dive into Search functionality and targeted experiences customers are driving toward.
Total Page Views
185,000
/ 333K BM
185K
Unique Website Visitors
48,000
/ 80K BM
48K
Total Website Events
853,000
/ 1M BM
853K
Average Bounce Rate
31%
/ 34.8% BM
31%
Average Time on Site
53s
/ 48s BM
53s
Benchmark Methodology: Benchmarks are calculated using a monthly average of the year proceeding the website launch, filtering out jobs website data.
53,500
Visitors
185,000
Page Views
21,966
Desktop: 46.36%
238
Tablet: 0.5
%
25,177
Mobile: 53.14%